Industry information
Household water purifiers, pure water machine in our local market audience
The reverse osmosis water is the time count is not long for household drinking water equipment in the market, but its presence has been more and more consumers at home, especially fountains users of all ages, because He was removed from the door cumbersome costs and transport bottled water to buy bottled water.
Water machine originated in the United States, the first major use of the aerospace industry, the earliest reference to the civil up the Fei Oute water purifier, making Fei Oute laid its a brand of high quality water purification. Known as the "revolution" of drinking water, pure water technology in Taiwan to promote the early 1990s from Taiwan into the Mainland market. With the application and popularization of the reverse osmosis membrane separation technology, Water Purifier to further reduce production costs, resulting in a landmark home RO water. The emergence of pure water machine revolutionized people's drinking habits and methods, it uses a homemade pure water in this way, which completely solved the problem of secondary pollution. It "butt tap water, homemade pure water, purified drinking water, washing with tap water and advanced concepts into people's daily lives.
Japan and South Korea Water Purifier penetration has reached 70%, while in China, drinking fountains, the penetration rate of only about 30%. Beijing is one of the highest level of modernization in China, however, water machine penetration rate is only about 4%. China Water Purifier annual sales are estimated in 3000-4000.
Pure water machine market a large number of brands, mainly foreign brands Feiou Te, the major domestic brands, Quan Lu, net of the spring, the United States, Patio, Angel. However, foreign brands high import price of the whole water machine occupies the point of view, Feiou Te Water Purifier is the most popular brand for pure water the forefront of the industry in R & D and product innovation capabilities, with the domestic water machine technology matures this year, such as Quan Lu, net of the spring as a rising star in the brand by consumers. Pure opportunity what is the direction of development?
First the depth of the water purification belong to the environmental health industry. In rage, the fifth wave of the wealth, an economist Piltz, Dr. said: in the 21st century, the health industry is the most investment value of the industry. Because mankind is facing a serious imbalance of diet, increasing pollution, increasing pressure on the situation, the environment is being destroyed, health is being threatened. Everyone wants a healthier, more young, the concept of prevention is better than cure has been firmly established. Water and people's daily lives, how many families there is much of the market, direct drinking water machine to solve the problem of drinking water for millions of households, and we will help you open a trillion market opportunities in the health industry! Secondly, the advantages of bottled water in the water market for many years is gradually disappearing, their shortcomings exposed. Need to buy water, water, carry water, as well as in the circulation process of secondary pollution, coupled with the limitations of the use, prompting people are urgently looking for a new generation product. This demand, and carries a huge straight drinking water machine market. Third, the business straight drink pure water for another advantage is stable profits. Consumer groups and consumers benefited from the franchise without the characteristics of the intermediate links, closely related to the purchase of psychology, as the saying goes, health is priceless, the purchase of such products as heavy quality, light price. Than the operation of other industries. Finally, the development of our direct drinking water industry in its infancy, after years of market cultivation, straight drinking water machine recognition continues to improve, market demand is huge, but the accurate positioning of the product supply is lagging behind. In developed countries, such as the United States, Japan, Israel and other direct-to-home drinking water machine penetration rate of 50% or more, China's direct-to-home drink pure water penetration is less than 5%; in the straight drinking pure water upgrade active minerals in the machine based on the straight drinking water machine is almost blank. Direct Drinking Water Purifier is bound to become another thousands of families after the following color TV, refrigerators, washing machines and other appliances necessary consumer durables. This is why this year, many domestic water purifier manufacturers are beginning to focus on the development of pure water machine market.
Next:Pure water treatment process and service life
